时间

内容

5月21日

The Golf Club Investment – Does it make $ sense?

球会投资-------这值得么？

1. Doing your due diligence. Deciding whether or not to build it.

Before you start! Should you even attempt to build a golf club in your area. We will discuss the key criteria for determining this. (Theory)

充分发挥你的才智，决定是否建立球会。在开始之前，你是否尝试在本区域建造一个高尔夫俱乐部呢？我们就此问题讨论决定是否建立球会的决定因素（理论）

2. Defining your business for maximum Return On Investment (ROI)

How to operate a more competitive and unique golf club to give you advantage over your competitors. (Case Study: Jinji Lake – Suzhou, Le Touessrok - Mauritius)

根据你投资所能带来的最大收益确定你应该达到的球会业绩

怎样管理和经营一个更具竞争力和与众不同的球会，让你比其他球会更有竞争优势

案例分析：苏州金鸡湖，毛里求斯Le Touessrok

3. Designing the facility for success. Build it “right” and customers will enjoy it and return.This will discuss the process from taking the project from an idea to construction and the critical points to consider to ensure best chance for success. (Case study: Sheshan International Golf Club, Dragon Lake, Nirwana Bali)

设计成功的服务设施。建立“对的”服务设施，让你的顾客有切身享受并再次光临

就此我们将讨论建设项目从理念到实际建造的过程，以及其中一些确保成功的决定性因素。案例分析，佘山，九龙湖，Nirwana Bali

5月22日

Business strategies – promoting the “game” of golf

商业战略-提升球会业绩

1. Developing and growing your club’s business through the service of golf events for your members and guests.Ideas for creating weekly, monthly, members functions and events that encourage participation and revenue generation. Also why you might consider hosting a major PGA event. (Case study: Nirwana Bali Golf Club – Indonesia, Sheshan International GC – Shanghai

通过针对球会会员和客人展开的各种高尔夫赛事活动等来拓展球会业务。每周，每月提出新的策划和理念，通过会员聚会，安排赛事等增加球会客流和收益。案例分析;Niwana Bali （印尼)，佘山

2. Marketing your golf club overseas – golf tourism

How to attract golfers to visit your golf club that live in different countries?. We will illustrate the methods and strategy to achieve awareness for your golf club in other countries. (Case study: Le Touessrok – Mauritius)

拓展球会海外业务---高尔夫旅游

怎样才能吸引不同国家的高尔夫爱好者拜访你的球会？我们会通过实例说明提升球会在国外知名度的途径和策略。（案例说明：毛里求斯Le Tuessrok）

3. The clubhouse – profit centre or cost centre? Solutions to operating a clubhouse that doesn't drain your business. A discussion on good and bad examples of clubhouse operations.(Case Study: Dragon Lake – Guangzhou, Nirwana Bali - Indonesia)

球会会所—利润中心还是消耗中心。管理会所妙法让会所不榨干你的钱。通过一些球会会所管理优秀和失败案例来展开讨论

案例分析：广州九龙湖，印尼Nirwana Bali